SAE Chicago’s Martin Atkins Hosts Tour Smart Workshop

Martin Atkins, the Music Business Department Chair at SAE Institute Chicago, hosted an event that aimed at offering tangible strategies and advice for independent bands and artists that should translate into $100,000 in additional revenue over the next year.

Martin’s ideas included:

  • Booking yourself
  • Play seven shows per week (instead of five)
  • New merchandising ideas and strategies
  • Grow and leverage your fan base
  • Touring more efficiently

Martin’s advice embraced the uphill battle that everyone in the industry faces.

Always true to his “Welcome to the Music Business- You’re F**ked” mentality, Martin’s discussion left attendees with ideas and inspiration. In today’s digitally-focused world, Atkins’ real-world advice has never been more relevant.

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